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BiographyHi, I’m Guangying Chen (陈光颖, pronounced Gwahng-ying Chen). Welcome to my website!
I am an Assistant Professor of Marketing at the USC Marshall School of Business. I received my Ph.D. in Marketing at Olin Business School, Washington University in St. Louis. Before WashU, I earned an M.A. in Economics from Tsinghua University and a B.A. in Economics as well as a B.S. in Statistics from Peking University. My research primarily focuses on two areas. The first examines the interactions between recommender systems and social media user behavior—specifically content consumption, production, and privacy protection—using field experiments and structural models. The second applies statistical and machine learning approaches to develop novel causal inference methods addressing identification challenges in business research, such as instrumental variable estimation in randomized encouragement designs when the exclusion restriction is violated. |