Research

Papers Under Review
1. "The Effects of Diversity in Algorithmic Recommendations on Digital Content Consumption: A Field Experiment" with Tat Y. Chan, Dennis J. Zhang, Senmao Liu, and Yuxiang Wu, Major revision in Marketing Science: Frontiers

Work in Progress
1. "The Effects of Recommendations on The Quality and Quantity of User-Generated Content and Their Social Feedback" with Tat Y. Chan and Dennis J. Zhang

2. "Diversity of Recommendations and Digital Content Consumption on A Social Media Platform" with Tat Y. Chan, Zack Wang, and Dennis J. Zhang

3. "Shopping Behavior During The Covid-19 Pandemic: A Supermarket Perspective" with Seethu Seetharaman and Luoyexin (Annie) Shi

4. "The Trendsetters, Early Adopters, and Laggards in Fashion Clothing: Relationships with Advertising" with Yulia Nevskaya​